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What We Do
My mission is to help brands grow through press coverage that matters — from top-tier visibility to executive positioning, CaseyCraigPR delivers strategic communications that advance business goals in target markets. Services span high-level media strategy, impactful coverage placement, executive thought leadership, speaking opportunities, crisis support, and relationship-driven networking to build lasting authority and visibility.
OUR PRESS COVERAGE
Casey Craig has 10+ years of experience in crypto communications, helping companies achieve high visibility. She led communications for crypto at Robinhood, most notably overseeing media relations for the launch of the company’s crypto products in Europe and increasing visibility for its crypto leadership through targeted press outreach.
As Global Head of Communications at CoinDesk, she led media strategy that resulted in featured profiles in The New York Times, CNN, New York Magazine, Business Insider, The Information, &The Verge, strengthening the newsroom’s reputation and visibility. During her tenure, CoinDesk was recognized with the Gerald Loeb Award and the George Polk Award for Excellence in Journalism for its ground breaking FTX coverage. She also oversaw communications for Consensus, helping it grow into a 20,000-plus-person global event, and guided the outlet through Bullish’s acquisition — one of the most notable transactions in crypto media.
With experience spanning startups and large corporations in highly regulated industries, CaseyCraigPR excels at building trusted brands, amplifying executive visibility, and driving global adoption.
NEW YORK MAGAZINE COVER STORY
Taking Down SBF: How the website CoinDesk shook up the crypto world
By Kevin T. Dugan, staff writer at Intelligencer
There is no single cause of the fall of Sam Bankman-Fried, who was arrested in mid-December at his home in the Bahamas on charges of wire fraud and conspiracy. But it would be hard to overstate the importance of the revelatory work by CoinDesk, an outlet of hard-core financial reporters that was the first to publish indisputable proof SBF’s crypto empire was on shaky ground. On November 2, reporter Ian Allison broke the news that SBF’s formidable hedge fund, Alameda Research, was secretly propping up the crypto exchange FTX, the wellspring of his wealth and influence.
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WHO WE WORK WITH
